icebreaker
I was the Creative Lead for North America for icebreaker, working across all channels, overseeing creative and managing resources to make sure all creative needs were met.
Photo Art Direction
I directed the first ever IB photoshoot in NORA, providing the set design, styling, direction and post editing - as well as taking the finished assets and converting it into a campaign toolkit that was sent out to be used globally by all the regions. I worked cross-departmentally to execute this shoot and collaborated with global stakeholders to come to the final vision.
Final Application
Billboard
I got the opportunity to work on a billboard design, initially this was for a local billboard in the Highlands in Denver but later led to a Times Square ad space in collaboration with our global creative team.