Productions
Fall 26 Lifestyle Shoot
Art Direction, Video Direction, Styling, Post-Edits
Budget: ~200k Location: Los Angeles, CA
We shot over two days, with 12 models total across dozens of locations. We shot photo primarily and video was secondary.
Travel Collection Shoot
Photo Art Direction, Video Direction, Styling, Post-Edits
Budget: ~60k Location: Westminster, CO
We shot on three separate sets in tandem, requiring careful pre-planning to execute. We shot photo and video, alternating between sets.
Campaign Video Anthem
Valentine’s Collection
Art Direction, Producer, Styling, Post-Edits
Budget: ~15k Location: Denver, CO
We shot in studio for this collection. I pitched the idea of including a cat model, utilizing my pet industry background to get the most out of our furry model.
Clear Collection Shoot
Lead Art Director, Stylist, Photographer, Producer, Post-Edits
Budget: ~5k Location: Downtown Denver
We had to get a lot done with not very much budget for this shoot. To maximize our budget we had a team member do the photography, which meant we walked away with a ton of selects, so win-win.
Other Lifestyle Shoots
Studio Shoots
Ecom Photography
This is one of my biggest projects at JanSport, I have been working incrementally to update our ecom photography, all in an effort to elevate the brand and make our online presence feel more Gen-Z relevant. I do all my own casting for this, using actual college kids to give an authentic feel. I also lead the styling efforts, direct everything on set and act as a producer.
Where we started…
Where we’re going…
Product Videos
I direct and produce product videos for all of our new silhouettes. I work with a DP and a stylist, and occasionally a PA to produce these shoots.
Summary
In my current role as Art Director for JanSport I lead the creative vision for our website and broader marketing initiatives. I concept and produce monthly photo and video shoots that align with current trends and elevate the brand’s visual identity. My role involves crafting compelling narratives through imagery that resonate across digital platforms, with a strong focus on web, social media, and campaign content. I collaborate cross-functionally to ensure cohesive execution, from initial concept through final delivery, maintaining a consistent and forward-thinking aesthetic that drives engagement and brand growth.