Taylor Ostrom
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JanSport

In my current role as Art Director for JanSport I lead the creative vision for our website and broader marketing initiatives. I concept and produce monthly photo and video shoots that align with current trends and elevate the brand’s visual identity. My role involves crafting compelling narratives through imagery that resonate across digital platforms, with a strong focus on web, social media, and campaign content. I collaborate cross-functionally to ensure cohesive execution, from initial concept through final delivery, maintaining a consistent and forward-thinking aesthetic that drives engagement and brand growth.